Project Basic Information:
Project Name: Dubai Brand Winter Pop-Up Exhibition Hall
Location: Outdoor Plaza of a Shopping Center in Dubai, UAE
Application Scenario: Limited-time themed exhibition hall and customer experience center for the brand
Core Product: Customized expandable containers
Project Scale: Composed of 3 oversized customized expandable containers, with a total area of approximately 200 square meters.
Main Challenges:
Reflecting Brand Tone and Luxury Texture:
How to embody the brand’s high-end, luxurious, and unique identity in a “temporary structure,” breaking away from the industrial feel of containers.
Ensuring Indoor Environmental Control in Extreme Climate:
Dubai’s outdoor daytime heat required maintaining a constant temperature, humidity, and quiet comfort inside the exhibition hall, comparable to an indoor boutique environment.
Rapid Setup and Dismantling:
Located in a prime area with strict rental periods, the setup and dismantling time had to be extremely short to minimize impact on mall operations.
Transportation and On-Site Limitations:
International long-distance transportation required ensuring structural integrity while controlling costs. Mall plaza load-bearing and operational constraints also had to be considered.
Solutions:
Creating an Impressive Spatial Experience with Expandable Containers:
Customized oversized expandable containers were used. During transportation, they complied with standard container size limits. On-site, hydraulic or electric mechanisms enabled horizontal expansion, instantly doubling or even tripling the usable space to create an open and grand exhibition area.
Ultimate exterior customization: External walls featured dry-hung composite aluminum panels, integrated large LED screens, and partial natural stone or metal grille decorations, completely颠覆 the traditional container appearance and crafting a premium texture.
All-Weather Sealed and Climate-Controlled Environment:
The containers utilized ultra-thick insulation (≥100mm Rockwool) and high-performance sealing systems to ensure thermal insulation.
Pre-integrated high-capacity multi-split air conditioning systems (with fresh air purification) ensured a pleasant indoor environment regardless of external conditions.
Double-glazed Low-E glass was widely used on facades to allow natural light while blocking heat.
Modular Integration and Rapid Deployment:
Interior finishes, lighting, display shelves, and multimedia equipment were pre-integrated in the factory or installed within the modules.
On-site, only leveling, expansion, and connection to external power were required for operation, reducing setup time to a few days.
After the project, the containers could be folded back and transported as whole units to the next location or storage for reuse.
Product Details:
Framework: High-strength steel ensured stability during multiple expansions and hoisting.
Wall Panel System: Exterior decorative layer (aluminum panels/curtain wall) + insulation layer + interior layer (gypsum board/eco-friendly paint).
Flooring: High-strength floor base + brand-customized vinyl or carpet.
Lighting: Professional museum-grade track spotlights + ambient lighting system to perfectly highlight products.
Smart Features: Optional smart shading system, environment-sensing auto-adjustment, and security system.